Both the fabric and silhouette are part of the design.

"Fabric and silhouette are part of the design."

Fabric enhances the design,
and the silhouette solves coordination problems.




Coordination should be fun.
However, sometimes you feel inadequate, or you don't know what's right for you, and it stops being fun.
This can happen when you first become interested in clothes, or when you rediscover your interest after a period of stepping away due to changes in age or lifestyle.

The simpler the design, the more important the fabric becomes, as fabric quality enhances and highlights the design.
And then there's the silhouette.
If you find color coordination difficult and it's your weak point, focus on the silhouette.
These two things alone will make an immediate difference.

If the designer creates the design, the pattern maker creates the silhouette.
The silhouettes designed by pattern makers not only highlight the design but also make coordination easier.
If colors, designs, or genres don't quite fit or you've been told they "don't suit you," the problem isn't with you at all, but potentially with the silhouette.

By simply changing the silhouette, the possibilities expand, and the likelihood increases that colors and designs you thought you disliked will actually suit you.
This is because it's the work of a professional pattern maker, whose main field is creating silhouettes.
What truly makes you feel "cool" when you wear something is not the design, but actually the silhouette.
The silhouette brings the design to life.
And the fabric enhances the design (appearance).


Our goal for customers is for them to be able to wear our clothes for 10 years.
The conditions for being able to wear something for 10 years are that it "doesn't break," that the "design doesn't become outdated," and that it always remains "current."
The silhouette and fabric achieve this.
These two simple things change everything.

Hughes'DEN
Owner Tsukasa Atsumi



 

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