BLACK / Unfading Black

“Fade-proof” Black

Black is the color where you notice aging and color changes the most.
It is also a color that strips away unnecessary information.
It is a color that doesn’t demand too much attention, yet possesses an overwhelming presence.
That is precisely why the material, fabric, and silhouette are so clearly revealed.

The “fade-proof black” selected by Huis Ten is chosen with the consciousness that even as trends shift, as eras change, or even if it is an item bought 5 or 10 years ago, it will still feel “current.”
No matter when you wear it, it never looks dated.
This is what we keep in mind when making our selections.
This is not a lineup of “safe,” “easy to match,” or “play-it-safe” items,
but a lineup of fade-proof pieces.