{"title":"BRU NA BOINNE","description":"\u003ch2\u003e\u003cstrong\u003eUnrestricted, shape-shifting\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eA fashion brand from Osaka, Kansai.\u003cbr\u003eA unique brand that has been creating for over 25 years without categorizing itself.\u003cbr\u003eHowever, if one were to categorize it, it would be \"BRU NA BOINNE.\"\u003c\/p\u003e\n\u003cp\u003eProducts created without being bound by genre.\u003c\/p\u003e\n\u003cp\u003eYet, each and every product always has a root.\u003cbr\u003eSilhouettes and designs derived from a high-level understanding of basics and fundamentals in manufacturing.\u003cbr\u003eMaterial selection and fabric selection, or fabric production, to bring out the best in these two.\u003cbr\u003eWhat I always feel when I see each season's collection:\u003cbr\u003e\"This year's BRU NA BOINNE feels like BRU NA BOINNE again.\"\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"bru-na-boinne-ファティーグパンツ","title":"Giver Pants","description":"\u003cp\u003eGraffiti on pants is said to have started as an expression of soldiers' emotions.\u003cbr\u003eIt originally began on helmet covers and then spread to various other issued items.\u003c\/p\u003e\n\u003cp\u003eThese writings found on military items included soldiers' names, nicknames, and hometowns.\u003cbr\u003eThere were also names of lost loved ones, jokes or countdowns until their return, unit names, and dates, and even anti-war messages.\u003cbr\u003eLater, these items found their way into civilian hands and were embraced as unique fashion items within hippie culture and vintage clothing culture. Brú na Bóinne's baker pants are designed with this background interpreted as art.\u003cbr\u003eThe fabric is rugged, and the silhouette is a well-tailored pair of trousers.\u003cbr\u003eGiven its impactful nature, coordinate it with simple items like a tee or sweatshirt.\u003cbr\u003eEven a white shirt looks quite good, which speaks to the excellent silhouette; despite the impact, it doesn't look crude, and the refined silhouette shows the brand's sense.\u003c\/p\u003e","brand":"BRU NA BOINNE／ブルーナボイン","offers":[{"title":"Olive \/ S","offer_id":53521536352535,"sku":null,"price":44000.0,"currency_code":"JPY","in_stock":false},{"title":"Olive \/ M","offer_id":53521548116247,"sku":null,"price":44000.0,"currency_code":"JPY","in_stock":true},{"title":"Olive \/ L","offer_id":53521548149015,"sku":null,"price":44000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/3665\/6919\/files\/76BBC3BF-07EC-4BCB-BB15-34411250EA2F.jpg?v=1781075306"},{"product_id":"damage-sweat","title":"Dream Pocket Sweat","description":"\u003cp\u003eThe distressed finish makes it look as if it's been dug up from the earth.\u003cbr\u003eFor those looking for a stand-out piece, this is probably the perfect item.\u003c\/p\u003e\n\u003cp\u003eThe sulfur dyeing process creates a unique, worn-in look.\u003cbr\u003eIt's been thoroughly and authentically processed, giving it a presence that allows it to stand alone as a complete outfit.\u003cbr\u003ePair it with classic work pants, military trousers, or vintage clothes, or dress it down with slacks for an adult look.\u003cbr\u003eThis is a sweatshirt we especially want adults to choose.\u003c\/p\u003e\n\u003cp\u003eWear your clean sweatshirts, but casually show off this \"serious, cool piece\" you also own.\u003c\/p\u003e","brand":"BRU NA BOINNE／ブルーナボイン","offers":[{"title":"M \/ Beige","offer_id":53650931253527,"sku":"1","price":46200.0,"currency_code":"JPY","in_stock":true},{"title":"L \/ Beige","offer_id":53650931286295,"sku":"1","price":46200.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/3665\/6919\/files\/191779772.jpg?v=1785565506"},{"product_id":"auster-linen-tee","title":"Auster Linen Tee","description":"\u003cp\u003eA T-shirt with a three-dimensional silhouette, like a shirt.\u003cbr\u003eAt first glance, it looks like a T-shirt, but it's actually made of European linen fabric.\u003cbr\u003eThis is where the difference is made.\u003c\/p\u003e\n\u003cp\u003eWhat makes it not a T-shirt is that it uses high-quality linen, the same kind used for dress shirts.\u003cbr\u003eThe fabric is also part of the design.\u003cbr\u003eJust by changing the fabric, the sporty feel disappears, and naturally, so does the \"undershirt\" look.\u003cbr\u003eWhen choosing a T-shirt, one must be careful to avoid that \"undershirt\" impression.\u003cbr\u003eThis requires meticulous attention to the silhouette and size selection.\u003c\/p\u003e\n\u003cp\u003eThis linen T-shirt, which makes you think \"Can a fabric change an image so much?\", eliminates those concerns not only with its fabric but also with its silhouette and sizing.\u003cbr\u003eThe design has a slight relaxed fit with half-length sleeves.\u003cbr\u003eThe silhouette is outstanding; it looks incredibly elegant on women and stylish on men.\u003c\/p\u003e\n\u003cp\u003eWhat's important is not to be seen as a fashionista, but to look stylish.\u003cbr\u003eOr to look cool.\u003cbr\u003eIt's about having a good silhouette, not a design everyone else is wearing.\u003cbr\u003eYet, the silhouette and design are subtle, not outlandish.\u003c\/p\u003e\n\u003cp\u003eA comfortable, relaxed fit with sleeves (half-length) that leverage that roominess.\u003cbr\u003eDesign work from the front and back seams.\u003cbr\u003eAt first glance, it looks like a crew neck, but it's horizontal, with a collar fastening similar to a sweat-stopping V-neck.\u003cbr\u003eAt first glance, it looks like a T-shirt, but it's actually European linen fabric.\u003cbr\u003eThis is where the difference is made.\u003c\/p\u003e\n\u003cp\u003eJust pairing it with rugged work pants automatically makes you look cool.\u003cbr\u003eIndeed, the design is subtle, and the fabric and silhouette are key for men.\u003c\/p\u003e\n\u003cp\u003eChanging the fabric can completely transform you into a different person.\u003cbr\u003eThis isn't just about appearance; it also changes your feelings.\u003cbr\u003eEven if clothes don't have the power to change the world, I believe they can change an individual's feelings or provide an impetus for change.\u003c\/p\u003e\n\u003cp\u003eA shirt that can change you (male or female).\u003cbr\u003eIt's a shirt that can bring about change precisely because its design isn't overstated.\u003cbr\u003e\u003c\/p\u003e","brand":"BRU NA BOINNE／ブルーナボイン","offers":[{"title":"M \/ Black","offer_id":54566288195863,"sku":null,"price":31900.0,"currency_code":"JPY","in_stock":true},{"title":"L \/ Black","offer_id":54566288228631,"sku":null,"price":31900.0,"currency_code":"JPY","in_stock":true},{"title":"XL \/ Black","offer_id":54566288261399,"sku":null,"price":31900.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/3665\/6919\/files\/187210929_o10_1.jpg?v=1785212041"},{"product_id":"chicken-heart-jumper","title":"Chicken Heart Jumper","description":"\u003cp\u003eA new jacket from BRU NA BOINNE reminiscent of the kachō-ga (bird-and-flower painting) by Katsushika Hokusai, one of Japan's most famous painters who rose to prominence during the Edo period.\u003cbr\u003eA piece that allows you to carry the splendor of kachō-ga on your back.\u003c\/p\u003e\n\u003cp\u003eBased on lustrous navy satin, it features embroidery of a rooster and chicks on the back, and flowers on the chest.\u003cbr\u003eThe production, undertaken with respect, translates Hokusai's high decorative quality, elegance, and splendor into modern times, with vibrant chickens and chicks, and a single flower.\u003cbr\u003eIt evokes strength and beauty, and the finish is alluring without being overly flashy or gaudy.\u003cbr\u003e　\u003cbr\u003eThe fabric is satin.\u003cbr\u003eThe deep luster created when it catches the light makes the embroidery colors appear more three-dimensional and creates depth.\u003cbr\u003eFlowers on the chest, a rooster and chicks on the back.\u003cbr\u003eAt this point, it loses its meaning as a souvenir jacket; it's less about wearing it and more about adorning oneself with its design. It's a categorized, independent, original jacket far removed from vintage nostalgia.\u003c\/p\u003e\n\u003cp\u003eThe splendor of kachō-ga.\u003cbr\u003eThe presence of life.\u003cbr\u003eThe strength of the decoration.\u003cbr\u003e　\u003cbr\u003eRooster, chicks, and floral motifs.\u003cbr\u003eCock, Hen, Chicks and Blossoming Azalea Bushes\u003cbr\u003eThis is BRU NA BOINNE's new Sukajan, bringing these elements together on navy satin.\u003c\/p\u003e","brand":"BRU NA BOINNE／ブルーナボイン","offers":[{"title":"L \/ Navy","offer_id":54552349835543,"sku":null,"price":85800.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/3665\/6919\/files\/190874912_1.png?v=1785210038"},{"product_id":"gratefulanim-shirts","title":"GratefulAnim Shirts","description":"\u003cp\u003eThe spread of printed flannel shirts, said to have appeared around 1970, was due to advances in printing technology. By the 1980s, these shirts, known as flannel shirts (neru shirts), became popular among young people as a new type of flannel shirt that went beyond the traditional checks.\u003cbr\u003eUntil then, flannel shirts were primarily synonymous with workwear, but with the influence of outdoor cultures like West Coast surfing and hippie culture, various designs emerged.\u003cbr\u003eAs a result, the increased variety of patterns helped them become established as casual fashion.\u003c\/p\u003e\n\u003cp\u003eThe illustration features mythical creatures and angels, designed with the high degree of freedom characteristic of Bru Na Boinne.\u003cbr\u003eIt's original and fantastical.\u003cbr\u003eAs the product name \"Grateful\" suggests, it's a design that seems to express a feeling of allegorical fantasy, a gratitude towards imaginary companions (mythical creatures) who instilled pure thoughts, those one admired and believed in without a doubt during childhood or adolescence, as a token of thanks to these phantom beings.\u003cbr\u003e\u003c\/p\u003e","brand":"BRU NA BOINNE／ブルーナボイン","offers":[{"title":"L \/ Navy","offer_id":54566277382423,"sku":null,"price":38500.0,"currency_code":"JPY","in_stock":true},{"title":"XL \/ Navy","offer_id":54566277415191,"sku":null,"price":38500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/3665\/6919\/files\/188636636.png?v=1785211046"},{"product_id":"n-like-c-jacket","title":"N Like C Jacket","description":"\u003cp\u003eBruna Boin's new creation combines a design seemingly inspired by Wrangler's Western jackets (denim jackets) with the silhouette and form apparently derived from swing tops, and it has now arrived.\u003c\/p\u003e\n\u003cp\u003eIt features details from Wrangler, such as the left chest pocket, the action pleats on the placket, and the bar tacks.\u003cbr\u003eThe shirring detail at the waist, which is meant to provide a snug fit, has been moved to the hem.\u003cbr\u003eThe bar tacks have been changed to walnut button specifications, giving the overall design a cohesive look.\u003c\/p\u003e\n\u003cp\u003eThe silhouette is that of a swing top.\u003cbr\u003eIt features a voluminous back silhouette and a cinched hem.\u003cbr\u003eWith wide armholes, the fit and silhouette are unmistakably those of a swing top, or a Drizzler jacket.\u003c\/p\u003e\n\u003cp\u003eFrom a design perspective, its high degree of freedom is evident, as it combines immutable designs to create something new.\u003cbr\u003eIt is versatile and adaptable.\u003cbr\u003eThis is a piece that embodies the designer's distinctive touch, as created by Bruna Boin.\u003c\/p\u003e","brand":"BRU NA BOINNE／ブルーナボイン","offers":[{"title":"L \/ Olive","offer_id":54561725153559,"sku":null,"price":44000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/3665\/6919\/files\/182272070_o3_c7b98f0f-90f8-4510-a108-9c62b4eff846.jpg?v=1785217111"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/3665\/6919\/collections\/BFDFD899-C404-4826-857D-A30E24C87BE9.png?v=1783073288","url":"https:\/\/hughesden.com\/en\/collections\/bru-na-boinne.oembed","provider":"Hughes'DEN","version":"1.0","type":"link"}